The Level 10 Framework (L10F) is a decentralized collection of the world’s most trusted and utilized constructs for running a modern, growth-oriented business.
Companies powered by level-10 principles
Why implement the Level-10 Framework?
When properly established, the L10F constructs serve as a symbiotic, organizational backbone; which in turn, aligns business goals with client desires.
Explore the Level-10 Framework
Institution of the L10F becomes possible via the formation of three foundational pillars and the implementation of twelve critical tenets.
The 3 Foundational Pillars
Before any operational strategy can be created, the L10F requires establishment of the three complementary, driving forces behind the framework.
The standard, enterprise-wide collection of business structures, process, and beliefs necessary to drive an organization forward.
The BOS encompasses all common branches of an organization (e.g. sales, operations, finance, marketing, and leadership.)
A collaborative worker-to-business model which provides dedicated skill players to meet business needs.
This team exists to understand and align with business goals, then to create solution-based resources; allowing business and client goals to be met simultaneously.
A technology-driven platform which comprehends and directs the flow of potential prospects into becoming paying customers; utilizing three interconnected principles.
Multi-medium architecture, automated data-driven infrastructure, and intra-ecosystem consistency.
The standard, enterprise-wide collection of business structures, process, and beliefs necessary to drive an organization forward.
The BOS encompasses all common branches of an organization (e.g. sales, operations, finance, marketing, and leadership.)
A collaborative worker-to-business model which provides dedicated skill players to meet business needs.
This team exists to understand and align with business goals, then to create solution-based resources; allowing business and client goals to be met simultaneously.
A technology-driven platform which comprehends and directs the flow of potential prospects into becoming paying customers; utilizing three interconnected principles.
Multi-medium architecture, automated data-driven infrastructure, and intra-ecosystem consistency.
The 12 Critical Tenets
Establishment of the pillars above will allow business strategy to be developed around 12 fundamental tenets—both externally and internally focused.
The 6 External Progress Tenets
Deployment of lead-generating resources to ensure a continually full pipeline of consumers who are interested in the available products and/or services.
Mass engagement and scaled belief in the trustworthiness of information from both organizational platforms and individual within the platforms.
Creation of consumer engagement via the homogenization of brand, buying, and design psychologies—most commonly in the area of web properties.
Complimentary, communally-driven bonds between recognizable corporate entities and highly-trustworthy representatives.
Association between action plans designed to increase the sales of certain products or services and revenue produced via ad investments.
Public-facing individuals who serve as the face of your marketing efforts, continuously attracting attention and connection to brands, and amplifying existing brand authority.
The 6 internal improvement Tenets
Continual improvements of existing systems and the ability to test and implement new ideas.
Strategically gaining the ability to leverage economies of scale in advance of the competition’s ability to do so.
Ongoing access, expected engagement, and regular training on organizational best practices.
Direct access for key organizational players to be poured into, challenged, and groomed for future influence and effectiveness.
Seamless interdepartmental communication and collaboration—typically across a unified technology effort.
Centralized technology, synchronized across companywide business systems and processes.
Recommended Level-10 Reading
The principles of the L10F are found throughout some of the most influential and best-selling business books of all time.
Scaling Up
Verne Harnish
The Innovator’s Dilemma
Clayton M. Christensen
Blue Ocean Strategy
W. Chan Kim, Renée Mauborgne
Crossing The Chasm
Geoffrey A. Moore
The E Myth Revisited
Michael E. Gerber
Rework
Jason Fried, David Heinemeier Hansson
The Five Dysfunctions of a Team
Patrick Lencioni
Influence: The Psychology of Persuasion
Robert B. Cialdini
Good To Great
Jim Collins
The Lean Startup
Eric Ries
Further Reading on Level-10 Principles
A small collection of thoughtful and insightful examples of the L10F principles in action.
Level10Framework.com was built to memorialize and to honor the countless leaders who have paved the way for entrepreneurs to follow in their footsteps.